Welcome to STRMS
We approach AI automation workflows that give finance & operations their time and
their focus back.
OUR MISSION
We are on a mission to deploy people-centric AI automation for mid-market finance and ops teams and the advisory firms that serve them so that their customers and employees experience five-star hospitality.
Who We Are
50 % engineers, 50 % accountants
We speak debits and webhooks.
Every solution pairs process-mapping with LLM and AI Agent hobbyists.
Born inside GrowthLab
Our roots trace to an advisory and accounting firm.
We believe good numbers start with great people.
Remote-first, hospitality-obsessed
We run on EOS, rocks, and L-10 meetings.
Our Customer Hospitality starts with a Sprint-style development and ongoing ❤️ post-deployment.
Four hues, one journey
Green → Yellow → Orange → Blue mirrors the Kickstart → Relay → Agent → Conductor path you’ll see across our platform.
Our Journey
2014–2017 | Foundations at GrowthLab
GrowthLab’s culture of standardization, measured experimentation, and hospitality takes root. Values that would later shape STRMS.
2018–2019 | Early Foray into Data & BI
GrowthLab pilots Synopsis.io, a data‑science project delivering dashboards and business intelligence. We began exploring coding in R, M language, and Java, along with cloud‑based databases and BI platforms. The experiment fizzles, but the lesson is clear: tech must pair with process to thrive
2022 | The Spark
- GrowthLab acquires a boutique consulting firm specializing in process mapping & workflow design.
- The acquisition becomes STRMS, injecting engineering talent and a process‑first mindset into GrowthLab’s service mix.
- First automations ship using Integromat (now Make) and Zapier, proving quick wins for internal teams and early clients.
2023 | Scaling Connectivity
STRMS becomes one of the earliest adopters of Prismatic, moving from one‑off automations to robust, platform‑grade integrations.
2024–2025 | AI Agents & Orchestration
- R&D expands traditional API integrations into AI‑native platforms - Vercel, n8n, and emerging multi‑channel process (MCP) orchestration tools.
- Go‑to‑market focus widens from accounting firms to mid‑market finance & accounting teams seeking multidimensional automation.
Why it Matters
From a single process‑mapping acquisition to a full‑stack automation services and maintenance platform, STRMS exists to
elevate our customers’ people and customer hospitality through compassionate AI. We believe AI automation will be the defining industrial leap of the 2020s - just as the internet was at the turn of the millennium.
What People Say About STRMS
STRMS is an invaluable partner... they have been incredible in steering us towards identifying and integrating crucial automation and AI solutions, significantly boosting our operational efficiency. Their commitment to understanding our team... coupled with their deep expertise and creative, engaging approach, makes them exceptional problem solvers and a genuinely amazing team to work with!
Being a tech forward firm has been something that we have focused on... with STRMS, we can take some of the integrations to another level. This has pushed us into another plane for process automation and streamlining workflows. We are happy to continue to grow our partnership with STRMS into the future.
STRMS seamlessly integrated our sales and invoicing systems, saving us time and reducing errors. STRMS efficiently handled everything behind the scenes, allowing us to focus on our core business. Their custom solutions are both cost-effective and well-supported, making them an excellent choice for any business looking to automate their processes.
STRMS empowers professionals to deliver enhanced services to clients. Their expertise and tools are invaluable in streamlining workflows and achieving operational excellence. We benefited from the expertise of the STRMS team, which allowed us to focus on our core competencies while leveraging STRMS for automation.
